In current economic dynamics all manufacturing and Supply chain companies logistics word plays a crucial role in meetings and discussions, so the saying goes “Amateurs discuss about tactics, Professionals discuss about Logistics” yes in Modern day of business, Logistics play a vital role. Online truck aggregators is one such boon for this alarmingly growing Industry. Today among mushrooming Truck aggregators in India, Wowtruck is growing in stature day by day increasing the frequency of loads multifold, WOW truck is an subsidiary of Equitas holdings which provides cost effective combined with professional approach to its customers and also effective revenue model for its vehicle owners
WOW truck was started in 2015 initially began its operations in Capital city Chennai with 15 Trucks which has now increased to 200+ trucks and slowly moved to Coimbatore. Chennai so called the Detroit of Asia has provided enormous scope to Truck Aggregators which is estimated to 30 – 40 Billion Rupees Industry in India. Wow truck identified the gap of demand-supply mismatch for Intra-City trucks and with no delay they entered this Industry. The vehicle owners wait for one or more loads whole day, are now glued to their smart phones for getting their business done.
The daily load metric has increased from 50 to 300 in Chennai city. Boom in E-Commerce has played a major hand in balance sheet, the Tie-ups with Small and Medium Business Enterprises has increased frequency of loads in Intra city. The Manufacturing hubs spread across city has given more potential to Wowtruck, our team of marketing expertise has led to humungous spurt of load numbers.
When there is a boon in industry always the bane also grows along with it. Currently going forward, this industry is surrounded by humpty challenges likes of Shortage of vehicle owners, Fixing charges for trip (Heavy competition rising) and dealing with big giants who have company owned trucks. This industry is likely to follow the footstep of car aggregators where many firms had mushroomed up during initial days of start, later on converging to only 2 major players ruling the roost. Wowtruck possess the advantage of being under Equitas Holdings whose one of business is into Commercial vehicle finance.
This Logistics Industry is sure to witness a greater transformation coupled with technology amidst speed breakers to ensure the cash burn isn’t avoided.